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Wednesday, August 26, 2009

Analysis of a Web Page…..

Analysis of a Web Page…..

One site that really grabbed my attention was a web site by a designer Timothy Hogan. He experiments in many different mediums such as fashion, cosmetics, accessories, photography and the list continues. The reason why this site attracted me was the element of display. The involvement of the viewer/responder into the art works and designs, also the way it tips the line of design and art, not just a simple catalogue of items but also an immersive collection of artworks.

www.timothy-hogan.com/


You will need to consider:

a. whether it falls into design and/or art;
The site primarily falls into the design category, used to depict the works and achievements of the designer but it is not purely used as a library of the items. The opening scene (fig.1) illustrates an image of passion and emotion, centering itself around one of his items of jewelry, foreshadowing the overall intended impact of the site. In utilizing this iconic imagery in the opening scenes this gives evidence for the webpage to be an expression of art rather than design. So in my opinion there is no single category it can fit into, as the site satisfies its need to display Hogan’s works but illustrates his creative nature. This page wouldn’t be described as a simple artwork or a basic design page, although it does curve to be more towards the design aspect.


(Fig 1)


b. why it does so;
A webpage falling into the category of an artistic page, can be defined as a site that satisfies the sense, both visually and/or auditory. In turn a so called ‘design’ page addresses a predetermined need/function to supply information, resources, retail opportunities, etc.

In principle this is a webpage that shows a selection of Hogan’s works and provides information on the designer. The site is very well structured and hierarchical, there is a constant menu for transit through the site and each image is clear and well presented. I believe that Hogan wanted the site to be able to be navigated effectively so that select information can be easily found so he kept this simple generic structure.

That is why I believe he approached the display of his works, uniquely. This shows depth and a new level to his works, while still maintaining the simple structure. I especially liked the image of the phone and the shoe(fig 2).


(Fig 2)


c. how it relates to other art/design forms on the web.

The comparison to other catalogues on the internet (e.g. other designers, etc) can be seen through this web page’s approach on capturing the viewer’s attention. There is a forced full screen view, over powering the observer demanding their attention, it is not simply asking for it. This technique blurs the line of art form and designs were other sites do not (Fig3).

For example a webpage that was very helpful:

www.Elliotjaysstocks.com
(Fig 3)


This webpage is certainly a design page as it is more of a promotional tool that a collection of works. The same sort of set up is used, structure, hierarchy progression, clear titles etc. But this lacks the aspects of a art form, some of which is incorporated into Hogan’s site but both lack the pure aesthetic influence of web art.

This is another page in comparison to both pages listed:
www.greyscale.com
This is an artistic site supplied by my teacher to help show the difference between design and artistic web pages. This page illustrates the work of an unknown artist through a linear progression(fig 4).


(Fig 4)




In conclusion, Timothy Hogan's webpage is a good example of a collection of works utilizing a simple/generic layout but has an emphasis on the display of his works and its layout. While not a dedicated artistic site it differs widely from common portfolio webpages.

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